“The ribs around the lungs” – why Bike Pure is so much more than just wristbands and spacers

World Champion Rui Costa wears one. So does Nico Roche. They’ve been seen on the wrists of Jonathan Vaughters, Cameron Mayer and Russell Downing. They are the distinctive blue Bike Pure wristband that signifies an individual’s commitment to “protect the integrity of cycling and promote clean cyclesport. Cycling fans worldwide deserve heroes they can believe … Continue reading